Marquette, Michigan – July, 20, 2019 – 29 minutes of information to the most out of your press releases. Why do a press release if you don’t plan to do it right?
[First Aired July 20, 2019]
Listen:
- Sunny.FM Media Player: ( 29 Min. mp3)
- Default Device Player: ( 29 Min. mp3)
The Topics in this audio tutorial include:
- Fax means it’ll get axed
- Why to make copy-and-paste easy for those you want to publish your press release
- Phone Number means opportunity to get on-air and impact more people
- Get out of the stone age of Press Releases
- Get picked up, get used, and get redistributed.
- Does your Press Release communicate? Details matter
- Contact information matters
- Why are your press releases ending up in spam folders, never read.
- Are you writing spam or a press release?
- Are your press releases readable?
- Are your emails so big and/or attachments so large they are lost forever
- Are you on a blacklist?
- What is your message? Who is your audience?
- Government Language / jargon is terrible
- Are you getting found? Are you getting clicked? Are you getting read? Are you getting people to share your information?
- What is your headline? What is your takeaway?
- Do you end your press releases with legal language that requires it to be destroyed and not spread to others?
- Are you ready for an interview related to your press release?
Make it easy for editors: Easy Phone number that works, Easy Copy-and-Paste Text, easy photos with suggested captions identifying subjects of photos - The hidden characters of PDF’s and MS Word
- Don’t lock your PDF’s
- Much more
- The 8th Day – Airs Sundays 6:00a - 7:00a on Marquette County's Sunny 101.9 & online http://8thday.buzz
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- The show also Airs Sundays 6:00a - 7:00a on WFXD.com, Fox Sports Marquette 105.1/Gwinn 99.9, GTO.FM 97.5 FM, and WRUP 98.3
- A mediaBrew Communications Community News Partner