Home On-Air The 8th Day 8th Day Special – Press Releases that Work!

8th Day Special – Press Releases that Work!

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8th Day Special Audio Tutorial - Press Releases that Work
8th Day Special Audio Tutorial – Press Releases that Work

Marquette, MichiganJuly, 20, 2019 – 29 minutes of information to the most out of your press releases.  Why do a press release if you don’t plan to do it right?

[First Aired July 20, 2019]

Listen:

The Topics in this audio tutorial include:

  • Fax means it’ll get axed
  • Why to make copy-and-paste easy for those you want to publish your press release
  • Phone Number means opportunity to get on-air and impact more people
  • Get out of the stone age of Press Releases
  • Get picked up, get used, and get redistributed.
  • Does your Press Release communicate?  Details matter
  • Contact information matters
  • Why are your press releases ending up in spam folders, never read.
  • Are you writing spam or a press release?
  • Are your press releases readable?
  • Are your emails so big and/or attachments so large they are lost forever
  • Are you on a blacklist?
  • What is your message?  Who is your audience?
  • Government Language / jargon is terrible
  • Are you getting found?  Are you getting clicked? Are you getting read? Are you getting people to share your information?
  • What is your headline? What is your takeaway?
  • Do you end your press releases with legal language that requires it to be destroyed and not spread to others?
  • Are you ready for an interview related to your press release?
    Make it easy for editors: Easy Phone number that works, Easy Copy-and-Paste Text, easy photos with suggested captions identifying subjects of photos
  • The hidden characters of PDF’s and MS Word
  • Don’t lock your PDF’s
  • Much more

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