8th Day Special – Press Releases that Work!

Marquette, Michigan – July, 20, 2019 – 29 minutes of information to the most out of your press releases.  Why do a press release if you don’t plan to do it right?

[First Aired July 20, 2019]

Listen:

• Sunny.FM Media Player: ( 29 Min. mp3)
• Default Device Player: ( 29 Min. mp3)

The Topics in this audio tutorial include:

• Fax means it’ll get axed
• Why to make copy-and-paste easy for those you want to publish your press release
• Phone Number means opportunity to get on-air and impact more people
• Get out of the stone age of Press Releases
• Get picked up, get used, and get redistributed.
• Does your Press Release communicate?  Details matter
• Contact information matters
• Why are your press releases ending up in spam folders, never read.
• Are you writing spam or a press release?
• Are your press releases readable?
• Are your emails so big and/or attachments so large they are lost forever
• Are you on a blacklist?
• What is your message?  Who is your audience?
• Government Language / jargon is terrible
• Are you getting found?  Are you getting clicked? Are you getting read? Are you getting people to share your information?
• What is your headline? What is your takeaway?
• Do you end your press releases with legal language that requires it to be destroyed and not spread to others?
• Are you ready for an interview related to your press release?
  Make it easy for editors: Easy Phone number that works, Easy Copy-and-Paste Text, easy photos with suggested captions identifying subjects of photos
• The hidden characters of PDF’s and MS Word
• Don’t lock your PDF’s
• Much more