Marquette, MI – December 14, 2021 – Michigan’s travel and tourism industry is looking for a continued uptick in people taking trips to the region in 2022, and Travel Michigan is stepping up the effort to tell the story.
Lorenz said the pandemic had a marked impact on travel in Michigan over the last 18 months, with regions like the U.P. seeing a growth in numbers, while metro areas had a some declines.
He explained that Travel Michigan had basically suspended their external marketing of the state due to budget cuts over the last two years, and now they are back with an updated campaign to tell people about taking a trip to visit all that Michigan has to offer.
Lorenz said that the award-winning Pure Michigan campaign will be returning over the next several months to remind people to choose Michigan as a travel and vacation destination.
Find out the latest updates and information at michigan.org.
-mediaBrew Communications News
