Fuel Up Play 60 Sponsored by Jilbert Dairy in Marquette’s Superior Dome a Big Success!

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Major Discount with Luther Ellis former Lion

Major Discount with Luther Elliss former Lion

Marquette, Michigan – May 17, 2014 – Celebrities, kids, and fans alike showed up to the Superior Dome Saturday morning to attend the Fuel UP Play 60 sponsored by Jilbert Dairy.  The event centered around teaching kids how to live a healthy lifestyle.  What to eat, how to fuel your body properly, and (most importantly) how to be active.

Former NFL players were in attendance such as Tony Fisher, former Green Bay Packer & Mr. Football – Ohio, along with Luther Elliss, a former defensive tackle for the Detroit Lions.  Some local celebrities were there too, like Winter Olympian Snowboarder Nick Baumgartner and reigning Dairy Queen Chelsie Kronemeyer of Pickford!

Ron Lauren President of SIR FCU between Tony Fischer (left) & Gordon (right) the organizer of the event.

Ron Lauren President of SIR FCU between Tony Fischer (left) & Gordon Mielke (right) the organizer of the event.

The event was organized by Gordon Mielke, who said he was “very proud” of all the work that went into the day.  He was very excited to have such an array of high profile people come out to support this great cause.  With healthy snacks, drinks (MILK!), and activities, it truly was a great way to spend a Saturday in the Marquette.

We’d like to thank all of our fellow sponsors for this event:  UDIM, Tadych’s Econo Foods, Honor Credit Union, SIR Federal Credit Union, The Screened Image, Care Clinic of Marquette, the NFL and of course Jilbert Dairy!

Major Discount was on the scene interviewing all of the key players involved with setting up the event, if you’d like to listen to these interviews, just click to the left of the time below!

Gordon Mielke (Event Organizer) : 

Nick Baumgartner (Olympic Snowboarder) 

Tony Fisher (Former Packers Running Back) 

Luther Elliss (Former Lions Defensive Tackle) 

Chelsie Kronemeyer (Reigning “Dairy Queen”) 

Denise Malhoney (West Iron County Spokesperson) 

Jean Moize (UPID Partner) 

Lori Yelton (Michigan Dept. of Agriculture) 

Major Discount (Pretty Cool Guy) 


Be sure to take a look at our gallery to experience the Jilbert Dairy Fuel UP Play 60 event at the Superior Dome this past Saturday!


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